A live visitor stream — events arriving with source, referrer, and country, on your own domain

Tracking is live

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Lessly tracking is live: events, journeys, and revenue by source.

Events arrive from the browser and your backend under API keys you issue and rotate. Identities assemble them into journeys; reports answer "which channel paid for itself." It runs on your own tracking domain, next to your deploys — not bolted on through a tag manager.

Identity match rate — share of visitors resolved to a person and carrying an ad touchpoint
Identity resolution runs from the first event: how many visitors resolve to a person, how many carry an ad touchpoint.

It counts only behind consent — a visitor who said no is not in these numbers. Profiles support export and erasure, so a data-subject request is an operation, not a project.

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