Tracking is live
Explore the referenceLessly tracking is live: events, journeys, and revenue by source.
Events arrive from the browser and your backend under API keys you issue and rotate. Identities assemble them into journeys; reports answer "which channel paid for itself." It runs on your own tracking domain, next to your deploys — not bolted on through a tag manager.

It counts only behind consent — a visitor who said no is not in these numbers. Profiles support export and erasure, so a data-subject request is an operation, not a project.
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