A live visitor stream — events arriving with source, referrer, and country, on your own domain

Tracking is live

Install the tracking script

Lessly Tracking is available to teams with private-beta access. Install the browser snippet to collect events, and send revenue events from your backend to connect purchases with their sources.

Updated September 8, 2026 to reflect current capabilities. The publication date above is the original announcement date.

Load your consent banner before the tracking snippet. When a visitor declines statistics consent or has not answered, Tracking sends limited cookieless events. They count in event totals, but do not create a person or join a journey. Without a banner, the script runs in full mode.

Identity match rate — share of visitors resolved to a person and carrying an ad touchpoint
The identity report shown in the original announcement. Cookieless events do not resolve to a person.

Revenue attribution depends on the events and identities you supply; a cookieless visit cannot be followed through a person-level funnel. Read what tracking collects in each consent state and what the reports count before interpreting the numbers.

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